Orange Egypt, the leading network for integrated communications services, announced its partnership with TOD, MENA’s leading OTT platform for sports and entertainment. This partnership reflects Orange Egypt’s keenness to partner with major international companies specializing in digital content to meet the current customer demands and enhance their viewing experience.
Under the agreement, Orange will provide its customers with exclusive access to the beIN SPORTS network, including streaming the FIFA World Cup Qatar 2022™ matches in up to 4K quality combined with Dolby Audio on TOD. This offering fits perfectly with Orange’s strategy to provide comprehensive and diverse sports content to its customers, ensuring them a unique experience.
TOD is a new OTT platform launched in the MENA region that allows its customers to watch the most important international football events, including the FIFA World Cup Qatar 2022™, UEFA Champions League, English Premier League, Spanish League, Tennis Championships and the National Basketball Association (NBA) competitions. The platform supports popular smartphones and large screens, ensuring seamless content enjoyment anytime and anywhere.
On this occasion, Ahmed El-Abd, chief commercial officer at Orange Egypt, expressed his pride in the distinguished partnerships that Orange holds, especially with TOD, as it fits the company’s broader strategy of offering entertainment solutions, especially for the football fans in the region. He added that Orange Premier customers will receive complimentary access to TOD’s exclusive sports content for up to 12 months.
For his part, John Paul Mckerlie, vice president of marketing and sales, TOD, said, "We are pleased to establish this partnership with Orange Egypt. This cooperation allows us to bring unrivaled sports content to Egypt. With interactive timelines, match countdowns and bookmarking features, TOD’s deployment of the latest technology guarantees a second-to-none user experience for all of its viewers.”
