It all started back in August 2004, Ooredoo Algeria entered the Algerian telecommunications landscape with a clear ambition: to conquer the hearts of Algerians. In the space of just a few years, it has succeeded in establishing itself as the preferred operator for young people, capturing their trust and loyalty. The impressive rise has been accompanied by a rapid expansion of its sales force, with a network of points of contact across the country.
A major turning point in Ooredoo’s strong reputation came in 2009 when it signed a four-year contract with the Algerian Football Federation, becoming the main sponsor of the National Team. The company's impact on the sporting sphere is significant. Ooredoo has been significantly involved in supporting clubs and sports federations across different disciplines. Its support for the Algerian national football team between 2009 and 2014 is particularly memorable. By accompanying the team during its two historic World Cup qualifiers, Ooredoo made its mark and reinforced its image as a privileged partner of Algerian sport, contributing to national enthusiasm and the development of local sport.
On 21 November 2013, while respecting the foundations of its former label ‘Nedjma’ and enriching its values of caring, connecting, and challenging, the transition to the new Ooredoo brand marked the start of a new era. This period of renewal has been punctuated by significant technological advances: in 2013, Ooredoo was the first operator in Algeria to launch 3G, followed in 2016 by the introduction of 4G. Today, Ooredoo Algeria stands out not only for a high-performance technical network that covers 99% of the Algerian population, but also for a strong commitment to employees. In addition to operational excellence, the company has been honoured with numerous distinctions, consolidating its position as one of the best employers in Algeria. This recognition showcases a stimulating and talent-attracting working environment, innovative human resources policies, and a dedication to employee well-being.
Today, with its impressive network of 108 Ooredoo Spaces, 3 VIP Shops, 33 City Shops, 9 Shops in Shop, and 366 Ooredoo Service Spaces, the company continues to consolidate its presence and offer a national high-quality service.
Ooredoo Algeria has also set up several initiatives to encourage and develop Algerian talent. The ‘tStart’ programme is a significant example of this commitment, supporting the launch of start-ups by young entrepreneurs at the early stages of their projects. ‘Machrou3i' (My project) is dedicated to accompanying and supporting female entrepreneurs, offering Algerian female entrepreneurs the resources they need to achieve their projects and contribute to the country's economic development. Ooredoo Algeria is also renowned for its commitment to journalistic excellence, which is reflected in the ‘Media Star’ competition. Currently, in its 17th edition, the competition has become a must-attend annual event for media professionals.
In the same vein, Ooredoo Algeria actively supports local start-ups and innovation initiatives, establishing partnerships to develop new technological solutions and encourage digital entrepreneurship. The company is also committed to sustainability projects, seeking to minimise its environmental impact by optimizing the energy efficiency of its infrastructure and promoting sustainable practices. Last but not least, Ooredoo is committed to improving the customer experience by providing more efficient support services, personalised offers, and using advanced technologies to better understand and meet users' needs.
Beyond its role as telecommunications operator, Ooredoo is a major player in Algeria’s social and economic life, with an impact that goes far beyond the simple provision of communication services. The company is distinguished by its humanitarian commitment and its numerous social initiatives, reflecting its desire to make a significant contribution to the development of Algerian society.
Its humanitarian commitment is palpable and appears in the various actions aimed at improving the living conditions of vulnerable categories of the population and supporting important social causes. By associating itself with health, education, and support projects for disadvantaged groups, Ooredoo has succeeded in establishing a solid reputation as a socially responsible company, deeply rooted in the social realities of the country.
These diverse fields of action reflect Ooredoo’s commitment to innovation, excellence, and sustainable development. By investing in projects that stimulate creativity, supporting entrepreneurship, and strengthening proximity ties, Ooredoo continues to play a leading role in the positive transformation of Algerian society.
Twenty years later, in October 2024, Ooredoo Algeria is looking ahead to a dynamic future with a number of ambitious projects to strengthen its position in the telecoms market. One of its key projects is the rollout of 5G, aimed at improving connection speeds and paving the way for new technological opportunities, such as the Internet of Things (IoT), augmented/virtual reality, and cloud services. The company is also focusing on expanding its network coverage to include rural and underserved areas as part of the Universal Electronic Communications Service, ensuring better connectivity for more people across the country. At the same time, Ooredoo Algeria is investing in digital service innovation by developing new mobile applications, online payment solutions, and entertainment platforms, while focusing on cybersecurity to protect users’ data.
Under the visionary leadership of Mr. Roni Tohme, Chief Executive Officer of Ooredoo Algeria since 2023, the company benefits from enlightened vision and a deep understanding of the African market. With a rich and varied career on the continent, Mr. Tohme has held strategic positions with several major telecoms’ players. His expertise in finance, acquired in particular at Robi Axiata in Bangladesh, Airtel Malawi and Congo, Africell Sierra Leone, and MTN Guinea-Bissau, gives him a long-term vision and a mastery of the issues specific to the sector. Under his guidance, Ooredoo Algeria is looking to the future with renewed confidence, embracing change fearlessly and with determination. With such prestigious international experience, Mr. Tohme will propel Ooredoo Algeria to new heights and reinforce its position as a key market actor in Algeria, north Africa, and across the continent.
